After last week’s issue, I received a couple of emails asking if I had seen the App Store Award winners. I had seen it and had linked to it but deleted it as I was doing a final read-through before pressing send.
It’s always a good indicator that a link isn’t a good fit for the newsletter if I’m unhappy with what I write about it when I read the draft. What I had written for that link was, “Here’s something to aim for! Congratulations to all the winners.” Hardly Shakespeare 😂
What would have made it a must-link article would have been some information on why the various apps won in their categories. What made DAZN the best Apple TV app, LumaFusion the best iPad app, or CARR…. Actually, scratch that last one. CARROT won because the judging team feared the consequences if it didn’t! 😂
I checked a few of the apps out over the weekend and found something new as I did. Some had App Store stories, and they started with phrases like:
Toca Life World is our 2021 iPhone App of the Year because…
EatOkra is one of our 2021 Trend of the Year winners because…
These stories are not easy to find, though. You need to scroll down, past the screenshots and description, and past the What’s New and privacy nutrition cards. Don’t stop when you get to platform compatibility either, or when you get to whether it supports Family Sharing or Game Center. Only after all that scrolling will you see the “Featured In” section where these wonderful articles are. 🤷♂️
If you’re interested in learning more about why these apps won, you should read the App Awards stories for Toca Life World, LumaFusion, MARVEL Future Revolution, Space Marshals 3, Fantasian, Among Us!, Canva, Peanut, Bumble, and EatOkra. They won’t tell you how to be next year’s App Award winner, but they do include pointers in the right direction and plenty of inspiration.
UPDATE: Turns out all of the apps did get a story, it’s just that some App Store pages do link to the App Awards story, and some don’t. 😬 So, complete the set with the stories from DAZN, CARROT Weather, Myst, Craft, and Wild Rift.
Oh, and congratulations to all the winners, and thanks for giving us all something to aim for! 😍