Microsoft declares Viva Gross sales, redefining the vendor expertise and enhancing productiveness


Viva Gross sales works with any vendor’s CRM to automate information entry and brings AI-powered intelligence to sellers in Microsoft 365 and Microsoft Groups

REDMOND, Wash. — June 16, 2022 On Thursday, Microsoft Corp. introduced Microsoft Viva Gross sales, a brand new vendor expertise utility. Viva Gross sales enriches any CRM system with buyer engagement information from Microsoft 365 and Microsoft Groups, and leverages AI to offer customized suggestions and insights for sellers to be extra related with their prospects. This helps sellers extra seamlessly personalize their buyer engagements towards quicker deal closure.

Workers are demanding extra from their employers in at this time’s hybrid world — from the instruments they use, to the hours and areas they work. That is very true for salespeople. Viva Gross sales permits sellers to seize insights from throughout Microsoft 365 and Groups, remove guide information entry, and obtain AI-driven suggestions and reminders — all of the whereas staying within the stream of labor. Viva Gross sales streamlines the vendor expertise by surfacing the insights with the fitting context inside instruments salespeople already use, saving sellers time and offering the group with a extra full view of the shopper.

“The way forward for promoting isn’t a brand new system. It’s bringing the data sellers want on the proper time, with the fitting context, into the instruments they know, so their work expertise will be streamlined,” stated Judson Althoff, Govt Vice President and Chief Industrial Officer at Microsoft. “Empowering sellers to spend extra time with their prospects has been our aim — and we’ve accomplished that by reimagining the promoting expertise with Viva Gross sales.”

“Sellers depend on digital collaboration and productiveness instruments to attach with prospects and shut offers, however a whole lot of the insights they uncover with these instruments don’t make it into the CRM,” stated Paul Greenberg, founder and managing principal, The 56 Group. “Microsoft is taking over this problem by providing an answer that enhances the CRM. Viva Gross sales automates the busy work, captures important details about the shopper and helps sellers get the job accomplished.”

Reimagining the vendor expertise

Viva Gross sales builds on Microsoft Viva, which was launched final yr. Viva gives an built-in worker expertise platform that brings collectively communications, information, studying, objectives and insights to empower each particular person and crew to be their greatest from wherever. Viva Gross sales delivers the primary role-based Viva utility designed particularly for sellers:

  • Viva Gross sales gives instruments for sellers to do their jobs, whereas offering the insights that gross sales management wants. As sellers are working, they will tag prospects in Outlook, Groups or Workplace purposes like Excel, and Viva Gross sales will robotically seize it as a buyer report, layered with all related information in regards to the buyer. Having the ability to robotically seize this stage of buyer engagement information was not out there beforehand. This information can simply be shared with crew members whereas collaborating in Workplace and Groups with out retyping or trying it up in a CRM.
  • Powered by information and AI, Viva Gross sales recommends subsequent steps to progress a buyer by way of the gross sales funnel, prioritizes work and subsequent steps, and permits sellers to entry full historical past and buyer interplay supplies. Actual-time buyer insights present a deeper understanding of the place every buyer is of their buy journey, and tips on how to information the connection.
  • Viva Gross sales additionally gives AI-driven suggestions to allow sellers to boost their buyer engagement — optimizing follow-through with subsequent greatest steps, actionable reminders, and suggestions to speed up and shut extra gross sales.  Viva Gross sales is utilizing Context IQ, introduced final fall, to make sure related content material is related throughout Microsoft apps and companies — like Dynamics 365 and Microsoft 365 — so sellers save time and keep within the stream of labor.

With Viva Gross sales, we’re creating a brand new class of utility addressing the promoting expertise. Microsoft is uniquely positioned to supply this sort of utility throughout the productiveness and collaboration apps workers are already utilizing.

To be taught extra, go to the Official Microsoft Weblog.

Microsoft (Nasdaq “MSFT” @microsoft) permits digital transformation for the period of an clever cloud and an clever edge. Its mission is to empower each particular person and each group on the planet to attain extra.

For extra info, press solely:

Microsoft Media Relations, WE Communications, (425) 638-7777, [email protected]


Notice to editors: For extra info, information and views from Microsoft, please go to the Microsoft Information Heart at Internet hyperlinks, phone numbers and titles have been right at time of publication however could have modified. For extra help, journalists and analysts could contact Microsoft’s Speedy Response Crew or different applicable contacts listed at





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