OnePlus may take the Poco strategy, make Nord an unbiased model


OnePlus Nord 2 placed next to OnePlus Nord

Dhruv Bhutani / Android Authority


  • OnePlus is purportedly desirous about making Nord a sub-brand or unbiased firm.
  • It’s believed that Nord would have a much bigger offline presence and provide extra ecosystem merchandise consequently.
  • New Nord telephones would apparently provide a brand new UI atop Oxygen OS.

OnePlus launched the Nord model again in 2020 with the titular OnePlus Nord mid-range telephone. We’ve since seen the Nord model flood the market with quite a lot of low-end and mid-range propositions, however a brand new report suggests OnePlus has one other concept in thoughts for the model.

The Cellular Indian experiences that OnePlus is considering spinning off Nord as an unbiased model or a sub-brand, citing its personal trade sources. This may very well be an identical association as we see with Xiaomi and Poco, or Vivo and Iqoo.

The outlet additional claims that Nord could be handled as a separate model with its personal branding, shops, and staff. Actually, the spun-off model would apparently have gentle blue as its trademark coloration and may very well be offered as “a OnePlus model” or “from OnePlus” in some circumstances.

A finances Nord flagship, new UI within the works?

What would a Nord sub-brand or unbiased firm imply from a shopper perspective, then? Nicely, The Cellular Indian claims that it’ll have a major offline presence and can increase its product portfolio to incorporate TVs, health trackers, smartwatches, Bluetooth neckbands, energy banks, and extra.

The outlet additional claims that Nord telephones would additionally increase to barely larger and lower cost segments, particularly asserting {that a} “finances flagship” Nord could be accessible for roughly Rs 35,000 (~$441). It provides that an reasonably priced Nord coming in at roughly Rs 15,000 (~$189) can be within the works. It’s additionally claimed that new Nord telephones would acquire a brand new person interface atop Oxygen OS.

Ought to Nord turn into its personal model?

4 votes

This all seems like a really acquainted technique, as we’ve most just lately seen Xiaomi arrange Poco as an unbiased model. Poco nonetheless makes use of Xiaomi designs for a few of its telephones however provides the Poco Launcher atop MIUI and sometimes tweaks the design. The Xiaomi-affiliated model has additionally just lately moved into the ecosystem product house, providing a smartwatch and earbuds.

We’ve requested OnePlus for touch upon the story and can replace the article when/if it will get again to us. For now, it is best to take this declare with a pinch of salt because the outlet isn’t a daily supply of main exclusives. Nonetheless, it will be reasonably fascinating to see OnePlus — which is successfully an Oppo model as of late — making a sub-brand of its personal. Would this make Nord an Oppo sub-sub-brand?


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